"Our roots, our inspiration, our love is lying within Paris. The campaign is about showing our deeply rooted love for the city Paris."
While Epyré Paris is identifying themselves as a European French-German brand, the idea for the brand was born in Paris.
Also the office premises of Epyré Paris are situated in the 17th district of Paris also known as Batignolles, while some of the ateliers are based within Ile-de-France.
The first campaign was supposed to show this love and affection for the city and makes the viewer a part of the process of the young slow fashion brand.
"Everything we do is intertwined with this city, we created the first collection with and within Paris. Further we truly believe in a zero waste fashion approach means in also to produce the Epyré Paris campaigns as local as possible." says Silja, Co-founder of Epyré Paris.
Photographer: Samuel Gropman with a Leica M6 camera
Models: Ophelie Lehmann, Eva Marguerat
Art Direction: Silja Dammann
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